Historical Background And Todays Situation Of Lgbt Essay

Historical Background and Todays Situation of LGBT in UK: The UK Government lifts the prohibition on lesbians, gay men and bi individuals serving in the military. A Legislation is acquainted with nullification Section 28 in England and Wales. The bill is crushed. Scotland abrogates Section 28. It stays set up in England and Wales.Stonewall s crusade to decrease the period of assent for same-sex relations between men matured 16 is effective as changes are made to the Sexual Offenses (Amendment) Act 2000. Gather sex between men is additionally decriminalized. Additionally in 2001 Stonewall sets up the Diversity Champions program to help businesses who need to treat their lesbian, gay and bi workers reasonably. In 2002 Equal rights are conceded to same-sex couples applying for selection. Brian Dowling turns into the principal straightforwardly gay youngsters TV moderator in the UK. Alan Duncan turns into the primary Conservative MP to be open about his sexual introduction, without being pressured. Case Law: In the Goodwin v the United Kingdom case, judges decided that the UK Government ought to oblige the requirements of trans individuals by issuing new birth testaments and allowing marriage to somebody of the inverse sex. 2.2 Time Line of Change in LGBT Laws of UK: 2.2.1: In 2003 U/s 28 is revoked in England, Wales and Northern Ireland, lifting the restriction on nearby powers from the educating in any kept up school of the worthiness of homosexualityShow MoreRelatedLgbt History And The Modern Era1737 Words   |  7 Pages There are many topics prevalent shown throughout history. History books in today’s society highlight the majority of groups of people and historical events. This essay will prove that there is a problematic issue where LGBT lives and existences are being erased throughout history and the modern era. 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Role Of Procurement And Supply Chain Management Essay

Role of Standards in Procurement and Supply Chain Management Procurement and supply chain are two critical aspects of organizational performance. Stiff competition in the market has called for the need for companies to strive towards streamlining their operations to meet the unique demands of their clients. One important path that has been pursued by a number of companies is the adoption of acceptable standards of operations in their procurement and supply chain. The mechanics of purchasing and all processes involved in the completion of customer sale require consistency in behavior and codes of conduct that govern these processes. The need to adopt these rules and consistency in behavior has led to more emphasis on the role of standards in procurement and supply chain. There is consensus among researchers that businesses that do not adopt required standards in their procurement and supply chain activities are likely to lag behind. This implies that the importance of standards in procurement and supply chain can therefore not be gainsaid. First, standards provide the benchmark upon which good practices are developed, implemented and nurtured. Good practices in a process encompass transparency, accountability, fairness and impartiality. According to Majid (2008), the adoption of operational standards in procurement processes eliminates corruption issues, especially chances of suppliers bribing procurement officers to gain favors. The development and implementation of goodShow MoreRelatedCareer Pl Procurement And Supply Chain Management1450 Words   |  6 PagesCareer Plan: Procurement and Supply Chain management My major in the course is chain supply management. I plan to use the education gained in supply chain management to build my career in procurement to develop my skills and improve the procurement process. 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Just like other core sectors of a business the purchasing sector faces certain challenges in regards to implementing the ethics of socially responsible procurement. Purchasing can play a huge role in issues relating to ethics and social responsibility when it comes to core key areas such as customers, labor, the environment and suppliers. These particular areas are those that implement challenges for procurement to be ethically

Marketing Consumer Behavior Relationship Marketing

Question: Describe about the Marketing Consumer Behavior for Relationship Marketing. Answer: Introduction The purpose of the following assignment, which is divided into three distinct segments, is to make a fruitful analysis of numerous aspects like marketing, consumer behavior, and customer retention plan and market segmentation. Most significantly, the report intends to review a particular organizations approach for marketing communication through evaluating the highlighted facets. For succeeding upon this individual goal, the assignment has chosen one of the most reputed car manufacturing companies General Motors. Moreover to note, that the entire discourse is going to be presented through the point of view of the marketing executive of the organization. For any international manufacturing organization, brand loyalty is one essential aspect that is required to establish the feet in a globalized market. In this context, it is important to keep in mind that the brand loyalty is dependent upon market segmentation, marketing mix and communication channels for promotion. The concerned report is going to consider these aspects in respect to General Motors with highest priority. The initial segment is going to depict a picture of the background of General Motors, customer segmentation, buyers behavior and a recommendation for using customer relationship management for customer retention. The next part however, proceeds with identifying the features and benefits of General Motors marketing communication. Alongside, this part will examine the role of communication channel in marketing mix and the advantage and disadvantage of marketing tools of two kinds above the line and below the line. The third and ultimate section of the assignment is going to be a recommendation for future success regarding marketing for the selected organization. 1. Organization background Name: General Motors Organization type: General Motors (GM) is an international enterprise that manufactures designs and distributes vehicle and its parts. Fundamentally, GM is a profit-based organization operates in almost 37 countries with twelve individual brands. Organizational size: The amount of the net revenue of GM in the year 2015 has been $152.35 billion and the total number of employees working for the company is around 216,000 according to GMs annual report of 2015. The companys reputation is strongly dependent upon the product quality and the huge range of products sold by the enterprise. Some of the most popular brands of products sold by GM are Jie Fang, Ravon, HSV, Cadillac, Chevrolet, Wuling, Vauxhall and Buick. For obtaining a huge amount, the company operates the business of exporting vehicle organs across the countries (Kurt and Hulland 2013). Customer base General Motors potentially holds both kinds of customer base relationship business-to-business and business to customers. The enterprises business-to-business relationship runs with those companies to whom GM exports vehicle parts and business to customer with the internal and domestic customers (Flores et al. 2013). Main competitors General Motors main competitors include Ford Motors, Toyota Motors Corporations, Honda Motor Company and Ferrari N.V. Customer segmentation of General Motors The aim of the company in terms of market segmentation is to target different groups for their customized customer specific products to maximize the revenue scale. According to the perception of the company the entire market is a single piece of market to be targeted. Hence, GM believes to impress customers from middle class financial background to high class. However, for the upcoming new models, which are planned to be sold under the brand of Chevrolet, the company could segment their market firstly by geographically. GM has already decided to make customer segmentation in places like Australia, Russia, Indonesia and Thailand. Therefore, the enterprise could select the customers of the south East Asia, United States of America and the countries of South America and Europe instead of Mexio, India, Brazil and China (Helper and Henderson 2014). GMs appropriate customers for the new Chevrolet model could be the entry-level purchasers of car. In specific, for the upcoming series of Chev rolet, the young section of the countries that belong to a relatively wealthy background. Buying behavior of segmented customer The essential need to stay potential in a competitive global world for automobile companies is necessarily related with customer satisfaction. Following that order, an organization requires to have coherent knowledge about the buying behaviors of their segmented market section for target (Armstrong et al. 2012). For General Motors, one of the key target markets is the entry-level buyers of car. Therefore, their buying behaviors for car are hugely dependent upon socio-cultural and economical factors. Financial factor According to the current market scenario, consumers or first time car buyers stay always price conscious. Hence, it can be perceived that their buying nature could be attracted by competitive prices. For the entry-level buyers of the upcoming models of Chevrolet, it would a concern to investigate how much cheap these new models are than the new models launched by other companies. If they will find that they are having the car in moderately and comparatively low price, they will invigorate the selling for General Motors (Kotler et al. 2015). According to this scenario, General Motors may starting campaigning through their most applicable communication channel to broadcast that they are going to bring new models in best market price. Promotions would be the most relevant way to influence the mind of the entry-level buyers. Rampant promotions through online social media and posters could work in favor to lure the eyes of the segmented market. However, prior to move with this step, GM re quires to undergone a thorough market research to have a clear idea about the current trend of market price (Batra and Keller 2016). On the other side, it is a concerning fact that the main the buying behaviors of the target segment is influenced by the socio-cultural aspect in respect to brand loyalty. If GMs brand loyalty has already made a strong place in the minds of the family of the target market, then it will become easy for the company to have a huge spike on the revenue scale. Recommendation for improving customer retention by CRM (Customer relationship management) In the current scenario, customer relationship begins even after the purchase. The whole concept of customer retention has now turned to depend on the strategies taken in terms of customer relationship management. CRM is fundamentally perceived as the strategic practice taken by an organization for vitalizing the growth of sale, to make strong business relationship and thereby retaining the customers (Christopher et al. 2013). For a leading automobile company like General Motors, a strong CRM strategy could work for collecting relevant customer related data using various communication channels. It should be kept in mind before making fruitful recommendations that CRM helps in adopting apt procedures for customer retention. For GMs upcoming launch of new models under the Chevrolet brand, it can be recommended that CRM software The company needs to consider one major fact, which is the entire practice of CRM is should be started with the sales stuff. Considering this fact, GM could use the specific software of CRM that helps in collecting valuable data about the target market and the existing customers. GM already has the lifecycle strategy that helps them to retain an impressive number of populations. Relationship between sales stuff and consumers through the GRM software has the potentiality to prove fruitful as per the certain facts. First, it will make the customers feel special and they will understand how much priority the company is putting on them (Kotler et al. 2015). Second, as the sales stuffs are responsible for staying on the front zone to make interaction with the customers, it would help them make loyal customers if they have a handful of information regarding them. Consideration on ladder of loyalty In the context of retaining customers and making a loyal relationship with them, GM requires to give focus on the model of ladder of loyalty, which is considered as one of the most useful concepts of relationship marketing. In order to make long-term relationship with the existing and new customer, GM needs to attract new customers and retain their old one through abiding the five steps of ladder of loyalty model, which are suspect, prospects, customers, clients and advocates. Varied types of loyalties such as transactional, long term and collaborative could be built by following this model. For instance, for achieving the transactional relationship, GM should consider attracting the suspects and prospects by promotion. On the other hand, for long-term relationship with the customers and the clients, GM should provide discounts and membership offers. According to the loyalty model, if GM could successfully transform the audience from being suspects to clients, they would acquire advo cates who will responsibly inform other to buy their product instead of buying their products repeatedly (Harridge and Quinton 2012). For example, the long running success of Tesco PLC is the result of their culture to follow the ladder of loyalty model. Figure 1: Ladder of Loyalty (Source: Harridge and Quinton 2012) Moreover, along with this strategy, for the new target market, the company should include one-year worth of discount for oil changes as a strategic policy in terms of CRM (Percy 2014). 2. Facility of external marketing communication of GM Rudimentarily, external marketing communication of any business organization plays the role to achieve marketing objectives such as customer retention, sales growth and availing more alternatives for investment. General Motors likes to organize public events, direct marketing, advertising through online, and offline ground. As part of the advertising in terms of the external marketing communication, the enterprise uses online social media like Face book, YouTube, LinkeDin and Google (Balmer 2013). As part of the offline channels for external marketing communication, the company hugely depends on the newspapers and posters. Most importantly, advertisements help the organization to lure the customers by showing product features, price and any additional benefits that the company is providing along with the product. Therefore, it works as one of the potential tools for customer retention also. The key benefit of advertising for General Motors is related with the companys amount of inve stment upon it. GM prefers invest a good amount of their revenue for advertisement marketing (Aaker 2012). For example, in the last year, the company has successfully tracked the ROI (Rate of Increase Internet) of social media by integrating Facebook with the tool of vehicle configuration. GMs corporate and executive communication helps in directing news for media relations and philanthropic relations. Furthermore, it helps to make product publicity in the global context. Instead of them, GM prefers to make public events in terms of product communication, which provides the opportunity to interact with the distributors, target market, and obtain their opinions and reactions regarding the upcoming launch of product (Armstrong et al. 2014). The company believes that direct marketing is the best option for gaining feedback. According to Chuck Kirk, direct marketing has been employed for each of the companys brand as standard process. Mr. Kirk believes that in the last year near about 40% of the target market including the existing customers have chosen emails in form of direct marketing for making queries about the upcoming products and has side by side provided some relevant feedbacks (Lee and Messerschmitt 2012). Moreover, Kirks thinks their communication with the custo mers and the dealers have enhanced through their GM BOOKLET that is established under the title of direct marketing. According to the annual report of GM, GM BOOKKLET has successfully supported to increase the number of clients by near about 25% who has shown their interest over calls and emails. It should be mentioned that GMs external marketing tools are working efficiently as per the AIDA model that stands for awareness, interest, desire and actions. Their online marketing is potential enough to raise brand awareness and increase the desire among the target market. The promotional advertisements are mainly responsible for making a clear differentiation between the model of GM and its competitors (Rawal 2013). In this way, the advertising activity is fulfilling the very first aspect of the DRIP model that is differentiation of a service. According to the DRIP model, an advertisement needs to reinforce a new brand message, increase awareness and persuading the audiences in the right way (Niu and Ho 2014). Considering the external marketing communication of GM, it is however not clear whether the marketing options are fulfilling last ground of DRIP model or not. Use of marketing communication for marketing mix The support of marketing communication for marketing mix mainly indicates the influence of communication channel s upon one of the main components of marketing mix, which is promotion (Akaiwa 2015). It is interesting to note that marketing communication is fundamentally made up by the four elements of marketing mix price, promotion, place and product. However, there is probably a misconception that marketing communications are used for supporting only product and promotion. Price, place and even modification on the quality could also be afforded through communication channels. General Motorss main channels of marketing communications such as online social media, direct marketing help the enterprise to gain feedback. With the help of the feedbacks, the company makes successful customization upon their products (Lee and Hoffman 2015). For example, GM provides free test-driving as part of their external marketing communication and has recently introduced Facebook integration through ve hicle configuration device. Both of them help in making convenient customization upon the product based on feedbacks. Nevertheless, instead of making active contribution upon building awareness, corporate communication in terms of external marketing communication influence another significant component that is place (Wells 2014). For instance, General Motors online promotions for their new cars under the Chevrolet brand are for main four territories, which are Mexico, India, Brazil and China. Their new promotional advertisements are clearly indicative of the place of the target market that is the urban area. On the other hand, GMs blog post and YouTube videos are supporting to display the customized range of price of the new models of Chevrolet. Advantages and disadvantages of marketing tools of above the line and below the line General Motors above the line marketing tools, such as mass media proved to be comparatively efficient than the below the line marketing tools. It is because, the companys above the line tools, which are used for targeting a large number of customer are relevant as per the fact that most of the company customers are frequent with online social media. However, it could not be neglected that GMs test driving event in terms of below the line promotional tool also works in favor for the company (Heerde et al. 2013). Modification or any further customizations are done based on the feedbacks gained from this particular below the line marketing option. General Motors above the line tools mainly include newspaper, radio channels and online social media. According the company, most of its targeted segment caught impressed with their models through YouTube ads, promotional stunts through television channels and LinkeDin profile (Leroi-Werelds et al. 2015). However, the main disadvantage of the companys above the line marketing tools is they are not helping to acquire the proper number of audience who are watching their advertisements. On the other side, most of the options selected by the company have less difference with the above the line promotional tools of GMs rival organizations Ford and Toyota. It has been identified that number of audiences for visiting online promotional contents of Ford are more than GM. Therefore, it can be said that the company requires involving in earned social channels like whitepapers and Pinterest. Therefore, it is understandable that GMs ATL tools are possessing the advantage of having a wide market share as well as having more exposure. However, it is unfortunate that in form of disadvantages GMs ATL tools are proving too much expensive and sometimes the company is being unable to attract their target audience with their ATL tools as most of the devices and techniques used by GM are found similar with their main competitors Ford. However, the main advantage of GMs BTL is they are being able to make one to one contact with the target market and the promotions most of the time seems less expensive. That is how GM is able to invest huge amount on their ATL tools. However, GM is failing to compete with its opponent company Ford in terms of below the line (BTL) marketing aspects. Seemingly, GMs publicity through public events and banners are working less potentially. Hence, the main disadvantage of the companys below the line promotional tools is the company failure to make the promotional events in the proper places. Most of the time, they are likely to make events on the same places due to the availability of required resources like media and most of the target audience. On the other side, rival organizations are attempting to attract the rural areas along with the urban ones by making innovative public programs in terms of below the line marketing facets (Liu and Shankar 2015). Moreover, the main disadvantage o f the BTL channel is that the company stays reluctant about fulfilling the requirement to use the localized contents. It has found that GMs public events most of the fail to relate with different culture and society and as a result the marketing team receive less success in targeting the target market. Another disadvantage of GMs BTL is their marketing team needs to have extensive training for targeting customers from diverse culture. 3. A new marketing communication campaign Instead of having several fruitful options for digital marketing, General Motors should consider implementing a personalized mobile friendly application for both their existing and new target market. In the world where technical advancement is increasing on a fast pace, most of the business organization belonging to profit or non-profit field are implanting the mobile application for customer retention and brand loyalties (Ansari and Riasi 2016). For the new target audience a customized application would work as the easiest portal to share personal views or resolve any query and even placing order for any new model. The campaign for this new marketing communication tool will seem befitted as through this application, the audience can get latest information about the superior features of the model and can even be acquainted with the new offers and discounts (Tellis 2014). Two SMART objectives The first objective regarding the mentioned communication campaign would be to enhance the brand awareness. The objective is specific as through the new strategy, GM can make an intimate connection with their target market. At the same time, it is attainable as the company has already been very successful in making brand awareness through their online social media (Bendixen 2016). Therefore, it can be predicted that a new communication option like personalized mobile application would prove relevant in the eyes of all the individuals included in the ladder of loyalty. On the other hand, the objective can be measurable through GMs online searching tools heat maps and site speed. The entire campaign may take one and a half month and it is relevant as per the fact that most of the audience of GM is frequent user of online media (Peck et al. 2013). The second objective regarding the new campaign would be to reduce communication gap with the customers. It is a relevant objective according to the fact that GM is still considered running slow for making a warm approach to the audience of the developed countries (Hirst et al. 2014). Therefore, the objective would be measurable through feedbacks in about four to six months of time span. An applicable marketing communication mix A convenient marketing communication mix for GM should be incorporated with discount, public relation through online promotion and event sponsorship. Promoting offers regarding discount through personal relationship tools like emails and other mediums like newspaper, television and YouTube is justifiable considering one of the main buyers behavior, which is to buy products in minimum price (Shani and Chalasani 2013). On the other hand, GMs event sponsorship programs will be helpful in terms of promotion as well as to acquire feedbacks through test drives. The most important element in the mix for GM will be making brand awareness and comfortable public relation through mobile application. It will work as promotional tool for broadcasting both the product and its price. A mobile application available in every smart phone will play an essential role in increasing brand awareness, as the application will be designed to be user friendly in terms of providing answers for any query and new data about model features and discounts (Hansson et al. 2013). On the other hand, considering one of the most important parts of marketing mix place, the company could utilize their BTL technique. It has been found that the BTL technique are giving disadvantages as GMs event sponsorships are identified to be less relevant to suit different cultures and places. That is why if GM will consider utilizing localized contents to customize their public events like free test drives and trade fairs more suitable for different cultures, they can utilize the role of place fruitfully in terms of marketing communication mix. Methods to measure success The following methods could be applied to make a fruitful measure for the ultimate result regarding the new marketing communication plan The result could be measured through the revenue scale after six month of the new launch of products (Boone and Kurtz 2013). The outcome could be identified through the feedbacks gained from GMs website and Face Book page Through a thorough market research after the launch of the new range of cars, the company could get a clear idea about whether their new marketing campaign is catching more eyes than their rival or not (Mallen 2013). Conclusion The entire report has brought out some significant aspects about the existing external marketing strategy of General Motors. It says that the company is successful with both of their below the line and above the line marketing tools. However, the company needs to follow the model of ladder of loyalty to increase the brand awareness and to reduce the communication gap with the target market. According to the report, GMs new model of cars under the brand of Chevrolet will target the entry-level car purchasers whose buying behavior is hugely influenced by price. Therefore, GM has to influence the target audience by providing the product in best market price. References Aaker, D.A., 2012.Building strong brands. Simon and Schuster. Akaiwa, Y., 2015.Introduction to digital mobile communication. John Wiley Sons. Ansari, A. and Riasi, A., 2016. An Investigation of Factors Affecting Brand Advertising Success and Effectiveness.International Business Research,9(4), p.20. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Balmer, J.M., 2013. Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?.Corporate Communications: An International Journal,18(3), pp.290-326. Batra, R. and Keller, K.L., 2016. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas.Journal of Marketing,80(6), pp.122-145. Bendixen, M.T., 2016.Advertising effectiveness in the South African motor industry(Doctoral dissertation). Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor Francis. Flores, R., Krueger, C. and Clements, P., 2013. Second-generation product line engineering: a case study at general motors. InSystems and Software Variability Management(pp. 223-250). Springer Berlin Heidelberg. Hansson, L., Wrangmo, A. and Solberg Silen, K., 2013. Optimal ways for companies to use Facebook as a marketing channel.Journal of Information, Communication and Ethics in Society,11(2), pp.112-126. Harridge, M. and Quinton, S., 2012. Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder.The marketing review,3, pp.87-102. Heerde, H.J.V., Gijsenberg, M.J., Dekimpe, M.G. and Steenkamp, J.B.E., 2013. Price and advertising effectiveness over the business cycle.Journal of Marketing Research,50(2), pp.177-193. Helper, S. and Henderson, R., 2014. Management practices, relational contracts, and the decline of General Motors.The Journal of Economic Perspectives,28(1), pp.49-72. Hirst, M., Harrison, J. and Mazepa, P., 2014.Communication and new media: From broadcast to narrowcast. Oxford University Press. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Kurt, D. and Hulland, J., 2013. Aggressive marketing strategy following equity offerings and firm value: the role of relative strategic flexibility.Journal of Marketing,77(5), pp.57-74. Lee, E.A. and Messerschmitt, D.G., 2012.Digital communication. Springer Science Business Media. Lee, S.H. and Hoffman, K.D., 2015. Learning the ShamWow: Creating Infomercials to Teach the AIDA Model.Marketing Education Review,25(1), pp.9-14. Leroi-Werelds, S., Streukens, S. and Van Vaerenbergh, Y., 2015. Does Communicating the Customer's Resource Integrating Role Improve or Diminish Advertising Effectiveness?. Liu, Y. and Shankar, V., 2015. The dynamic impact of product-harm crises on brand preference and advertising effectiveness: An empirical analysis of the automobile industry.Management Science,61(10), pp.2514-2535. Mallen, B., 2013. Selecting channels of distribution: a multi?stage process.International Journal of Physical Distribution Logistics Management. Niu, Y. and Ho, D.W., 2014. Control strategy with adaptive quantizers parameters under digital communication channels.Automatica,50(10), pp.2665-2671. Peck, H., Christopher, M., Clark, M. and Payne, A., 2013.Relationship marketing. Taylor Francis. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Rawal, P., 2013. AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps.IRCs International Journal of Multidisciplinary Research in Social Management,1, pp.37-44. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Tellis, G.J., 2014. Advertising Effectiveness. InThe History of Marketing Science(pp. 209-235). Wells, W.D., 2014.Measuring advertising effectiveness. Psychology Press.

UNC Writing Supplement Essay Prompts 2017-2018

Due to its popularity among in-state and out-of-state students, the University of North Carolina is one of the most competitive public universities in the US. The University of North Carolina is the oldest public university in the United States. With 17 campuses all over the state, UNC has its main campus at Chapel Hill and over 176,000 students statewide. UNC Chapel Hill is recognized as one of the 8 public Ivy League universities because of its academic excellence. Among the academic programs they offer, UNC Chapel Hill’s undergraduate business is particularly strong and attractive to prospective students. They also offer students who demonstrate academic success programs like the Gap Year Global Fellowship and the Morehead-Caine Scholarship. On top of UNC’s strong academic programs, they also have a strong sense of community, which stems from having Division I sports, specifically football and basketball. There’s no way you’ll graduate without supporting the Tar Heels at least once at the stadium or court. Want to become a UNC Tar Heel? UNC’s application requires 2 additional supplemental short essays: Carolina’s supplement will provide you with four prompts, and you will choose two. Each response will be limited to 200-250 words. Essay Prompt #1:Tell us about a peer who has made a difference in your life.TIP: Choose someone who has made an influence in your life. This person doesnt have be someone youre close to or know very well, but he or she should have worked with you, disagreed with you or challenged you to an idea or belief. How did it come about? How was it resolved? Essay Prompt #2:What do you hope will change about the place where you live?TIP: How do you want to influence your community or your neighborhood? Is there something you wish was different? Is there something missing that could have improved the quality of life for you and others around you? Choose something that you feel strongly about because you felt a gap in opportunity or fairness from when you were growing up, or for the benefit for the people you care about.Essay Prompt #3:What is one thing that we don’t know about you that you want us to know?TIP: This almost seems to good to be true! Remember your college application isnt just one essay or one test score; it is a collection of all your application materials. So, if you choose this essay prompt, make sure you look at your application holistically and ask yourself is there anything else missing that you have to include in order for them to know who you are as a student and as a person. If there is, thats your topic! Essay Prompt #4:What about your background, or what perspective, belief, or experience, will help you contribute to the education of your classmates at UNC?TIP: This is a slightly different way of asking Why UNC?. How does your background, perspective, belief or experience relate to the community at UNC? You need to know a little bit about UNCs culture and student body to answer that question. So, ask a few UNC students or use our advice search tool to find out more about UNC and how you can be a contributing member of UNCs student body and future alumni network. Interested in reading successful essay examples that got students accepted into UNC? Unlock all of them in one go withour curated package.Ourpremium plansoffer different level of profile access and data insights that can help you get into your dream school. Unlock any of ourpackagesor search ourundergraduate profile databaseto find specific profiles that can help you make an informed choice about where to apply!

The Faith Concept and Types

Table of Contents Introduction The concept of faith Types of faith Criticism of faith Conclusion Reference List Introduction Faith is a broad topic and remains mysterious to most people. Most scholars have tried to explore the concept of faith but only to the best of their understanding and the extent of their research. Faith as a topic and a concept cannot be exhaustively covered due to its broadness.Advertising We will write a custom research paper sample on The Faith Concept and Types specifically for you for only $16.05 $11/page Learn More The purpose of this research paper is to explore the concept of faith as understood by different people. The research will specifically attempt to unravel some truth about faith. The concept of faith, types of faith and the criticism of faith are the key areas explored in this paper. The concept of faith Faith is the unwavering strong conviction that something is wholly true. According to Migliore (2004), faith can also be a belief in someone considered as being supreme and possessing supernatural ability and qualities. Faith is a concept that is central in most world religions. This is because their beliefs are founded in certain religious teachers whose teachings are considered as the absolute truth to them that possess that faith. There is also the belief in an all powerful, all knowing being in these religions whose ability is never questioned but people professing the faith seek to obey this being without failing. On the other hand, there are those who think that such beliefs which are not founded on reality but on what one is persuaded is the reality is illogical and lacking any validity and hence choose not to believe in any religious teachings or existence of a supreme being because faith and reasoning do not agree. Types of faith The most common type of faith in the world is the religious faith. There are many different religions professing different faiths. What each religion be lieves in causes a major disparity among the different religions or even among members of the same religion. For example both Christians and Muslims believe in Jesus but there is a great discrepancy in their belief. The greatest difference that exists to date is the belief of the Christians that Jesus is God but came in form of a man to atone for the sins of men through His death on the cross and resurrection (Migliore, 2004). This belief is strongly refuted by Muslims, who believe that Jesus was sent by God as a prophet to the Israelites and that he was not crucified and did resurrect after his death. Within the same religious group, there can also be differing views about the faith they profess. This is one of the reasons why there are many denominations within some religious groups for example the Christians.Advertising Looking for research paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In regard to the Holy B ooks, the Muslims see the Koran as the absolute truth and being God’s unchanging word to the human race. The Christians view the Bible as the God-inspired word which can never be altered. Other religions too have what they consider Holy Scriptures for example the Bhagavad Gita for Hindus. Criticism of faith The concept of religious faith is not universally acceptable by all. There are those who do not believe in the existence of a supreme being controlling the universe but chose to have logical and scientific evidence and explanation concerning any belief they may be having. They see religious faith as a misconception of what is real and those who choose to engage in it as being escapists who try to justify their illogical beliefs by disguising these beliefs as faith. Religious faith has at times been criticized for its lack of tangible scientific evidence. This has been the source of conflict between the major religions, whose proponents believe that everything in the Holy S criptures is true, and scientists who at times have been unable to verify the truth and validity of certain claims in these Books. Faith has also been seen by some people as something close to mental illness. The behavior of those professing a certain faith at times is beyond human reasoning and hence it becomes hard or impossible for anyone using reason to convince such a person that their belief is illogical. Extremes in faith have been known to cause people to engage in things that not everybody can understand (Jackson, 2010). People have been killed and others have been engaged in killing others not of their religious faith. For example the Christian martyrs who would not denounce their faith and instead chose to die for what they believed in. Although there are such criticisms about faith, its importance in the society can not be overlooked. Those who believe in reason for example are of the opinion that faith is an important aspect in the society so long as it does not cause a ny harm to it. Certain things also taught in the various religious teachings help regulate behavior within the society as regarding what is right and what is sinful hence peaceful co-existence among members of the society. Conclusion Faith has been a controversial topic over the years with each person seeking to advance their belief on what they think is the right thing or being to believe in. There is still no major consensus as to which faith is right. The choice to or not to believe in certain religious teachings or in a deity is entirely individual. Faith and reason have also been incompatible hence creating a big gap between those who base their faith in some Supreme Being and those who choose to use reason to come up with logical explanations about things.Advertising We will write a custom research paper sample on The Faith Concept and Types specifically for you for only $16.05 $11/page Learn More Reference List Jackson, P. (2010).Extremes of Fait h and Nation: British Fascism and Christianity. Oxford: Blackwell Publishing Ltd. Migliore, D. L. (2004). Faith seeking understanding: an introduction to Christian  Theology. Grand Rapids, Mich: W.B. Eerdmans. pp. 3-8. This research paper on The Faith Concept and Types was written and submitted by user Karter N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom buy custom Social Control Theory essay sample

buy custom buy custom Social Control Theory essay sample Social Control Theory Social control theory is used to explain the relationship between society norms and breaking the law. The theory states that the human values, beliefs, norms, and commitment motivate people not to engage in activities that amount to breaking laws. Therefore, the theory argues that if various moral codes are internalized and individuals are made tied to them, people will tend to voluntarily limit their tendency to engage in criminal activities. Hence, the social control theory is concerned with developing ways to reduce the likelihood of an individual to engage in criminality. However, the theory fails to consider the issues related to motivation, but rather states that persons can choose to be involved in various criminal activities, unless those activities are limited through the processes of social learning and socialization (McCarthy, 2010). The theory is of the view that choices and behaviors are controlled by social agreements, contracts as well as arrangements between people. T herefore, morality ends up being created in the process of building and assigning consequences, costs and social order. The given choices are defined as evil, illegal and immoral.

Marketing Research Paper Example | Topics and Well Written Essays - 750 words

Marketing - Research Paper Example This shall be at the core of the analysis below. The companies’ approaches shall be evaluated on the basis of the four P’s of marketing (price, product, place and promotion). In addition to that, any differences in their domestic and international operations shall be under study. Domestically Internationally Practice/Example Rationale Practice/Example Rationale PRODUCT McDonald’s A wide array of fast foods and beverages. A one stop shop for all food and beverage needs. Sale of fast foods such as hamburger and pizza. Attract working class to the fast food industry. Starbucks Coffee and accompaniments only. New products, packaging i.e Blonde Roast Creating a niche market and specializing in a single product. Great service, top quality coffee, stylish packaging that lives up to the brands reputation. Developing brand association among consumers and nurturing habits. PLACE McDonald’s In all big cities via franchising. Targeting workers during or after work Big towns in developing countries. Targeting emerging classes in towns Starbucks Big cities, small towns through clustered outlets. Being the â€Å"third place† after home and work. Only in large towns in emerging markets Proximity to core consumers, the middle class PRICE McDonald’s Affordable rates. Attracting price sensitive buyers. Low cost coffee and pastries. Luring low and high end buyers. Starbucks Premium rates. Quality has no price. Relatively high prices. Attracting high end consumers. PROMOTION McDonald’s Advertising using mass media, billboards e.g. ‘I’m Lovin It’ ads Establishing a constant presence with loyal and budding customers Advertisements in mass media, billboards etc Creating brand awareness among new customers Starbucks Word of mouth and personalized service Quality self promotes. Unique customer Advertisements in mass media Introducing customers to a novel product. Since the start of the economic crisis, Starbucks has cl osed several stores at home (Gummesson, 2002). This needs to inform its operations abroad. Lowering prices is the best way to attract international consumers since they are using the product for the first time, and they are not ready to pay dearly for an experience they are unaware of. As regards promotion, both word of mouth promotion and mass media marketing have served Starbucks and Mc Donald’s well at home. However, the international market is totally different (Gummesson, 2002). They can not rely on the customers to spread the word on a product they do not know. Therefore, mass media market should be the first resort. Location or place has been a major determining factor of both companies success. At home, Mc Donald’s and Starbucks have used franchising and clustering to spread their branch footprint respectively. However, abroad franchising is the tried and proven alternative. Franchising allows for local entrepreneurs who know the market well to attend to the un ique needs of these consumers. Product is the reason the business exists in the first place. At home, both companies are best known for their coffee and related products. The operations in international markets, however, need to follow a different path (Gummesson, 2002). Several products should be launched at a go. This way, even customers who do not have a coffee drinking culture shall be welcome to the establishments. After all, the prime objective is to build a large customer base. After that has been achieved, maybe the companies can concentrate on their core

Adult Learners in Higher Education and Training(Human Resource Essay

Adult Learners in Higher Education and Training(Human Resource Development) - Essay Example The main aim of contract learning is to make students learning centers in their own learning process rather than making teachers the center of learning. Therefore, the use of contract learning is to solve learning problems by reducing several differences between different learning groups. Learning contract aims at harmonizing learning environment for adults students with varied differences. Notably, learning institutions often receive learners from different backgrounds, interest, experiences, lifestyle, learning, and learning speeds as well as varied commitments. Thus, didactic teaching will aim at the middle (Knowles, Holton III, Swanson, 2012) will allow all these interests to be severed and catered for during the teaching process. This process often concentrates at the middle with the aim of pulling other ends. The lower end will be pulled towards the middle so that they are not left far behind while the upper end will be involved so that they are never bored during the leaning process. Therefore, the contract learning is a sure way of helping student meet their learning or educational needs on their own (Knowles, 1995). Developing learning contract need the teacher to have both cognitive and personal learning styles. Moreover, the teacher has diagnostic sense to enable personal learning and understanding of the teaching tools and needs of students Knowles, Holton III, Swanson, 2012. These tools enable the teacher to draw specific needs and objective of the contract learning process. Therefore, it is upon the teacher to formulated specific, clear, realistic, and understandable objectives of the contract learning. Knowles, M. S. (1995).  Designs for adult learning: Practical resources, exercises, and course outlines from the father of adult learning. Alexandria, VA: American Society for Training and Development

Sports commercials Essay Example | Topics and Well Written Essays - 500 words

Sports commercials - Essay Example The next advertisement that is very successful in its marketing strategy is the Adam Oates NHL commercial. This ad is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like â€Å"patrols the offensive zone,† and â€Å"loose rebounds† to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing public by contrasting scoring on the hockey field with scoring on the dating front.The next advertisement that is very successful in its marketing strategy is the Adam Oates NHL commercial. This advertisement is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like â€Å"patrols the offensive zone,† and â€Å"loose rebounds† to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing public by contrast ing scoring on the hockey field with scoring on the dating front. The final advertisement that I found to really hit the mark was the â€Å"NBA Cares† campaign, which contained three different ads. In the first two ads, a vast number of professional basketball players plead with the audience to help contribute to those in need. This strategy generally works because the audience likes to think that they are on the same level as their role models. The third ad combined the use of star power with everyday fans to get its message across.

Qualitative aspect of drug action

Qualitative aspect of drug action Qualitative aspect of drug action Schild plot Schild plot: Schild plot is defined as pharmacological method of receptor classification. By using schild plot dose-effect curve for an agonist is determined in the presence of various concentrations of a competitive antagonist for its receptor in the presence of agonist i.e. equilibrium dissociation constant is calculated. The experiment is carried out for series of dose ratios for a given effect. For example the ratio of the dose of agonist (A) to produce a specific effect (e.g.,half maximal effect) in the presence of the antagonist (B) to the dose required in the absence of the antagonist (A) is calculated. This is determined for several doses of antagonist and then log ((A/A) -1) versus the negative log B is plotted. If the regression of log ((A/A) -1) on -log B is linear with a slope of -1, then this indicates that the antagonism is competitive and by definition the agonist and antagonist act at the same recognition sites. If the slope of the regression is not -1, then by defini tion the antagonist is not competitive or some other condition is in effect. This might include multiple binding sites or pharmacokinetic interactions. Agonist: Agonist is a drug which has both affinity and efficacy. Antagonist: Antagonist is a drug which has affinity and zero efficacy. Affinity:Affinity is a property of a drug; it measures how tight a drug binds to a receptor. To bind to a receptor a functional group of the drug should bind to the complementary receptor. The binding capacity of the drug defines the action of the drug. Efficacy: Efficacy of a drug can be defined as ability of drug which activates the receptor to produce desired effect after binding. Affinity and efficacy are explained in the equation as: K+1 ÃŽ ± A + R AR* Response K-1 ÃŽ ² K+1 B + R BR No Response K-1 Where A is agonist, B is antagonist, K+1 is association rate constant for binding, K-1is dissociation rate constant for binding ÃŽ ±- Association rate constant for activation ÃŽ ²- Dissociation rate constant for activation By using law of mass action affinity is explained as B + R BR Drug free receptor drug-receptor complex At equilibrium KB = [R] [B] KB = Equilibrium dissociation constant [BR] Hill-Langmuir equation: this equation explains drug occupancy [RT] = [R] + [BR] If [RT] = Total number of receptors then by substituting this in law of mass action equation [RB] = [B] [RT] KB + [B] By this equation it is determined that drug occupancy (affinity) depends on drug concentration and equilibrium dissociation constant. Equilibrium dissosciation constant: EQUILIBRIUM DISSOCIATION CONSTANT (Kd) : It is the characteristic property of the drug and the receptors. It is defined as the concentration of the drug required to occupy 50 % of the receptors. The higher the affinity of the drug for the receptors lower is the Kd value. Mathematically Kd is k2/k1 where k2 is the rate of dissociation of the drug from the receptor and k1 is the rate of association of the drug for the receptor. Receptor (R) and Drug (D) interact in a reversible manner to form a drug-receptor (RD) complex. Where R = Receptor D = Drug (L for ligand is sometimes used in these equations) k1 = the association rate constant and has the units of M-1min-1 k2 = the dissociation rate constant and has the units of min-1. k2 is sometimes written as k-1. If an agonist binds to the receptor, then the interaction of the agonist (D) and the receptor (R) results in a conformational change in the receptor leading to a response. If an antagonist binds to the receptor, then the interaction of antagonist (D) and receptor (R) does not result in the appropriate conformation change in the receptor and a response does not occur. For drugs that follow the law of simple mass action the rate of formation of the complex can be defined by the following equation d[RD]/dt refers to the change in the concentration of [RD] with time (t). Note: the square brackets refer to concentration. This equation indicates that the rate at which the drug receptor complex (RD) is formed is proportional to the concentration of both free receptor (R) and free drug (D). The proportionality constant is k1. The rate of dissociation can be defined by the following equation -d[RD]/dt is the decrease in drug-receptor complex with time This equation indicates that the rate at which the drug-receptor complex (RD) dissociates back to free drug and free receptor is proportional to the concentration of the drug receptor complex. The proportionality constant is k2. When the drug and the receptor are initially mixed together, the amount of drug-receptor complex formed will exceed the dissociation of the drug-receptor complex. If the reaction is allowed to go for a long enough, the amount of drug-receptor complex formed per unit time will be equal to the number of dissociations of drug-receptor complex per unit of time, and the system will be at equilibrium. That is equilibrium has occurred. Equilibrium can be defined as or k1[R][D] = k2[RD] This equation can be rearranged to give Kd is the dissociation equilibrium constant. Kd has units of concentration as shown in the following equation. Simple competitive antagonism: simple competitive antagonism is the most important type of the antagonism. In this type of antagonism the antagonist will compete with available agonist for same receptor site. Sufficient antagonist will displace agonist resulting in lower frequency of receptor activation. Presence of antagonist shifts agonist log dose response curve to right. A schild plot for a competitive antagonist will have a slope equal to 1 and the X-intercept and Y-intercept will each equal thedissociation constantof the antagonist. This can be explained in equation as: Occupancy for agonist [RA] = [A] OR [A]/ KA [RT] KA+ [A] [A]/ KA +1 In presence of competitive antagonist (B) [RA] = [A]/ KA [RT] [A]/ KA + [B]/ KB + 1 Occupancy reduced according to [B] and KB To obtain same occupancy, must increase [A] to [A`] r = [A] / [A] = [B] / [B] Schild equation: r = [B] / KB +1 Where r depends on [B] and KB Applying log on both sides log (r-1) = log[B] log KB Aim: The main aim of the experiment is to measure the equilibrium dissociation constant (KB) for atropine at acetylcholine muscuranic receptors and to determine the drug receptor interactions. Objectives The main objectives of the experiment are as follows Ø To measure the equilibrium dissociation constant for atropine at acetylcholine muscuranic receptors Ø To demonstrate the reversible competitive antagonism of atropine at acetylcholine muscuranic receptors Ø To determine the equilibrium dissociation constant (KB) for atropine at acetylcholine muscuranic receptors by using schild plot. MethodIsolation and mounting of Guinea-pig ileum in organ bath Guinea-pig was first sacrificed and then the ileum was collected and transferred into physiological salt solution maintained at 370C. The food particles present in the ileum was expelled out through running Krebs solution through the lumen. Then tissue was tied with a thread at both the ends where one was tied to the mounting hook and the other was attached to the transducer. 1) Preparation of serial dilutions of drug The drugs used in the experiment were acetylcholine (Ach) and atropine. To determine the simple competitive antagonism of atropine at Ach muscuranic receptors serial dilutions of Ach were carried out. Ach was given as 110-2M and from the above concentration of the drug the following concentrations were prepared to the organ bath concentration such as 110-6M, 310-6M, 110-7M, 310-7M, 110-8M, 310-8M, 110-9M and 310-9M Ach. Then atropine was diluted to 110-8M (organ bath) from the given 110-2M concentration. 2) Determination of Organ bath concentration The volume of physiological salt solution (pss) was 20 ml, and each time the volume of drug introduced into organ bath was 20Â µl.Therefore if 20Â µl of 110-2M drug was introduced into the organ bath then it gives 110-5M organ bath concentration. Mathematical calculation of organ bath concentration: In organ bath we have 20ml of pss which is equal to 20103 Â µl of pss, if 20 Â µl of 110-2 M Ach was introduced then the organ bath concentration 20Â µl→XM 20ml→10-2M = 20 Â µl x 10-2 M 20x 103 Â µl = 110-5M (organ bath concentration). The isolated guinea- pig ileum was mounted onto the organ bath and set up for recording isometric tension of the tissue using chart software in a Mac book. Step-1 Calibration of the experimental apparatus: The chart 5 software was calibrated and the sampling rate was adjusted to 10 samples per second with a maximum input voltage to 10 mV. The baseline was set to zero and then trace was started from the baseline zero then the force transducer was calibrated by placing 1 gram weight and after the calibration the trace produced was stopped for the moment to convert the units of tension into grams by selecting the trace produced previously. Step-2 Sensitisation of preparation: To check the viability of the tissue a response of suitable height was obtained by adding a little high concentration of the drug. Here in the experiment an appreciable recording was noted at 110-7M Ach. Step-3 The time cycle followed to construct a concentration- response curve was 0 seconds to add the drug concentrations 30 seconds to empty the organ bath and refill with fresh physiological salt solution 180 seconds next drug concentration was added to the organ bath. Concentration Response Curve: By making use of the above drug concentrations a concentration response curve was constructed according to the provided time cycle. 1) 20 Â µl of 110-9M Ach was added into the organ bath at zero seconds at is allowed to stand for 30 seconds, then after 30 seconds the organ bath was emptied and refilled with pss. Pss was allowed to stand for 180 seconds. During the wash period if the peak does not return to the base then it was washed twice or thrice to make sure that all the drug dissociates from the receptors before the next addition of the other drug concentration. Each concentration was repeated twice or thrice until the two consecutive responses were reported with the same peak height. 2) By following the procedure and time cycle, the concentration response curve was constructed with different concentrations of acetyl choline such as 110-9M,310-9M, 110-8M, 310-8M, 110-7M, 310-7M, 110-6M and 310-6M Ach (organ bath concentration). Step-4 Equilibration of Acetylcholine receptors with acetylcholine After step-2 the preparation was washed several times until the peak returned to the base line. Then atropine (110-8M organ bath concentration) was added to the preparation and then set aside for 40 minutes to allow atropine to equilibrate with acetylcholine muscuranic receptors. Step-5 Concentration response curve in the presence of atropine The concentration response curve with acetylcholine was repeated again in the presence of atropine by following the time cycle and procedure, which was same as same step 2.Therefore in step 3 with each addition of acetylcholine concentration atropine was added simultaneously. Step-6 Analysis: i) The graph pad prism in the Mac book was used to plot concentration response curves in the absence and presence of atropine. Log concentration (acetylcholine) Vs response in grams ii) From the above plot EC 50 values of acetylcholine in the presence and absence of atropine were obtained. Then the distance between the two curves control and response for the atropine presence was denoted by ‘r, where ‘r was called as shift. iii) The shift was calculated mathematically as r= EC 50 of response in the presence of atropine EC 50 of Ach in the absence of atropine iv) From the value of the shift, schild plot was plotted as log concentration of atropine presence against log(r-1). v) From the schild plot the dissociation constant KB for atropine at acetylcholine muscuranic receptors was determined. Results: As explained above in the procedure serial dilutions of acetylcholine was added to the organ bath, where Ach has produced concentration dependent contractions of the guinea pig ileum as shown in the fig 1. As shown in 1 the serial dilutions of acetylcholine are added into the organ bath from 110-7M to 310-6M Ach. Here in the trace it was clearly shown that contractions produced by the acetylcholine have been increased with respect to the concentrations. In step-2 the preparation was washed and added with 110-8M atropine and set aside for 40 minutes to equilibrate the acetylcholine receptors. In the trace it is clearly shown that, the contractions produced by serial dilutions of Ach from 110-8M to 310-4M in the presence of 110-8M atropine. When Trace 1 and Trace 2 are compared it is evident that the contractions produced by Ach alone (trace 1) were greater than the contractions produced Ach in the presence of atropine (trace 2) which proves the simple competitive antagonism by atropine at muscuranic receptors. A graph is plotted to the log concentration response curve produced by Ach alone against Ach in the presence of atropine. (graph is attatched to the report) From the graph it is known that with the increase in the concentration of Ach, response have been increased when compared to Ach in the presence of atropine and also there is a shift towards right which shows the simple competitive antagonism produced by atropine. From the results produced by Ach alone against Ach in the presence of atropine the fractional difference which is called as shift can be obtained as follows Mathematical Calculation shift ‘r = EC50 of response after atropine (or) in the presence of atropine EC50 of control (or) Ach in the absence of atropine = 2.5110-6 = 8.36 3.0 x10-7 r-1 =8.36 -1=7.36 log(r-1)=log (7.36) =0.86 Partial dissociation constant (PKB) or PA2 is measured to confirm the simple competitive antagonism, where pKB values play an important role in classifying receptors. Therefore PKB =log(r-1) -log [atropine] =0.86 -log (110-8) =0.86 (-8) =0.86+ 8 =8.86 From the above results log EC50 values for control (Ach alone) and Ach in the presence of atropine were given as 3.0e-007 and 2.51e-006 respectively. This shows the molar concentration of Ach which produces 50% of the maximal possible response is higher than the molar concentration response produced by Ach in the presence of atropine. If the antagonist is competitive, the dose ratio equals one plus the ratio of the concentration of antagonist divided by its Kd for the receptor. (The dissociation constant of the antagonist is sometimes called Kb and sometimes called Kd) MathType Equation A simple rearrangement gives: MathType Equation Here we have plotted a graph with log (antagonist) on the X-axis and log (dose ratio -1) on the Y-axis. If the antagonist has shown simple competitive antagonism then the slope should be 1.0, X-intercept and Y-intercept values should be both equal the Kd of the antagonist obtained. If the agonist and antagonist are competitive, the Schild plot will have a slope of 1.0 and the X intercept will equal the logarithm of the Kd of the antagonist. If the X-axis of a Schild plot is plotted as log(molar), then minus one times the intercept is called the pA2 (p for logarithm, like pH; A for antagonist; 2 for the dose ratio when the concentration of antagonist equals the pA2). The pA2 (derived from functional experiments) will equal the Kd from binding experiments if antagonist and agonist compete for binding to a single class of receptor sites. From 5 and 6 it is evident that no concentrations of atropine have showed competitive antagonism perfectly. Therefore from the above results it is known that the concentrations of atropine has not shown simple competitive antagonism fairly. Discussion: Reversible competitive antagonism: The binding of drug to a receptor is fully reversible which produces a parallel shift of the dose response curve to the right in the presence of an antagonist. The mechanism of action of acetylcholine at muscuranic receptors: In various gastrointestinal smooth muscles, acetylcholine and its derivatives produce contractions by activating muscuranic receptors. It is generally assumed that the M3 muscuranic receptor plays a key role in mediating this activity. The M3 receptor is coupled preferentially to Gq-type G proteins, resulting in the activation of phospholipase C (PLC) and the formation of ionositiol trisphosphate (IP3) and diacylglycerol (DAG) which are likely to participate in muscuranic receptor-mediated smooth muscle contractions. IP3 causes Ca2+ release from intracellular store and can also mobilize Ca2+ secondarily through Ca2+-sensitive or store-dependent mechanisms. DAG, via activation of protein kinase C, phosphorylates various proteins and can directly activate non selective cationic channels. From the above results the value of shift obtained was 0.378 which denotes the simple competitive antagonism produced by the concentration of atropine used (110-8 M).From the value of shift the pKB value was calculated as 8.4.If atropine has shown simple competitive antagonism then the value of pKB should be equal to 1-X intercept. Therefore pKB=1-X intercept =1-(-8.86) =9.86 We got value of pKB as 8.86.Therefore pKB is not equal to 1-X intercept. Therefore the concentration of atropine (110-8M organ bath concentration) used by our group has not shown simple competitive antagonism effectively. The literature value of pKB is given as approximately 9 and we have obtained the value of pKB as 8.86 which does not fit with literature value. Therefore from the above observations and results i can conclude that a little more high concentration of atropine may serve to produce complete simple competitive antagonism by atropine at acetylcholine muscuranic receptors.

Hidden Fraud in Trollope’s The Way We Live Now :: Literature Fortune Papers

Hidden Fraud in Trollope’s The Way We Live Now Hamilton K. Fisker supplies â€Å"the impetus for rolling Augustus Melmotte onwards into almost unprecedented commercial greatness† (Trollope 1.324). While his character occupies very little narrative space, Fisker functions as the catalyst which sets the novel’s financial ventures in motion; Melmotte rolls because Fisker has pushed. Not only does Fisker bring the Great South Central Pacific and Mexican Railway (or at least the prospectus) to England, but he also delimits the board members’ role in the venture. He places Melmotte, the novel’s â€Å"great financier,† in charge and repels Paul Montague’s desire to involve himself as an active director in the railroad’s daily operations (1.217). Fisker rejects Paul’s attempt to oversee the Mexican Railroad’s actualization by arguing that building railway lines does not concern an investor such as Paul: But Fisker got the better of him and put him down. â€Å"Fortune! what fortune had either of us? A few beggarly thousands of dollars not worth talking of, and barely sufficient to enable a man to look at an enterprise. And now where are you? look here, sir; — there’s more to be got out of the smashing up of such an affair as this, if it should smash up, than could be made by years of hard work out of such fortunes as yours and mine in the regular way of trade.† Paul Montague certainly did not love Mr Fisker personally, nor did he relish his commercial doctrines; but he allowed himself to be carried away by them. (1.85) If Fisker’s momentum rolls Melmotte, it carries away Paul, and the force of Fisker’s rhetoric subjugates Paul to his â€Å"commercial doctrines†: Fisker â€Å"put him down.† Fisker gets the â€Å"better† of Paul by making speech subservient to lucrative economic principles. He does not want Paul to enforce honest practices in the railroad’s financial transactions. Fisker’s first commercial doctrine, then, declares that we should consider small investors â€Å"not worth talking of.† Since small, individual investments financed the majority of English railway ventures in Victorian England (Robb 36), Fisker essentially declares that the Mexican Railway’s investors should not receive any narrative attention. Even though Paul does not love Fisker or respect him personally, Fisker’s dominant narrative carries him away. Similarly, even though The Way We Live Now cynically satirizes fraudulent business practices, T rollope takes Fisker’s declaration that a few thousand dollars are â€Å"not worth talking of† to heart.

Cultural Considerations Essay

People belonging to different cultures have different perception towards the aspects of life and justice is also under these aspects that have significant impact of culture. Individuals belonging to particular cultures have their opinion about the justice that is greatly influenced by the type of culture they belong to as every culture has some ethics and values that each individual and society follows. The concept of globalization has made people to live in diverse countries with different justice system and this leads to the issue of cross cultural disparity in perception of justice of different systems. So the culture values play a significant role in perceptions of justice and outcomes along with the comparison process (Bond, 1982). Since the people associated with certain cultures have their own beliefs and these beliefs of individuals belonging to different cultures contradicts them with the laws and regulations of a particular country. Some cultural facets negate or mitigate criminal responsibility where acts are committed under a reasonable good-faith belief in their propriety, based on the individual’s cultural heritage or tradition and this makes the people of particular culture to disagree with justice formulation of culture. The dissatisfaction of people from the justice system of the country escorts practical problems of the law and culture clash in the context of criminal and to some degree to civil liabilities also. These differences also cause variety of cases including homicide, the treatment of children, animals and the dead as well as the regulation of marriage, attire, and drug usage cases to rise to a greater extent thus making it difficult for the security administration to enforce proper law and order (Bond, 1982). The ethics and values of a particular culture impose serious problems for the security administrations also as people commit crimes and associate their sins particularly with criminal defenses, civil rights, and cultural regulations. So it became very difficult for the administration to regulate the country with different cultures as people take the shelter of their respective cultures in order to avoid serious punishments. This also makes the whole system reluctant of imposing the better regime along with the law-culture clash that raises questions of hegemonic domination, human rights and political philosophy in the whole country. It is very difficult for the administration to maintain the justice right for all the individuals believing in different cultures as they have dissimilar issues so the governments of countries with mixed cultures have adopted services that can solve the law-culture issues. One of the most commonly followed policies is the Community Relation Service as it provides platform to solve various issues based on race, color or culture. The countries have adopted qualitative dimensions with respect to justice in order to gather community perspectives at each stage of the justice process, while a quantitative dimension provides the opportunity to demonstrate outcomes that have credibility for community members and scholars also. Transformative mixed methodologies are also used by modern day systems to provide a mechanism for addressing the complexities of system coordination in culturally complex settings that can provide a basis for social stability (Kymlicka, 1995). Countries also use other methods like change in demographics and immigrant patterns to avoid clashes and these countries also set values under the justification and made immigrants aware of their laws in order to make every one aware of the law and regulation configuration (Kymlicka, 1995). These policies help the justice administration to put their decisions in the perfect manner so that the law and order of the society is maintained without any sort of fuss among the masses. The security administration also provides better policing facilities to provide enhanced level of security among the common people and avoid incidents that can lead to violence. The factors leading to the crime are also considered by most of the systems so that convicted individual is awarded punishment by considering all the parameters. These policies and methods provide a better coordination between the administration and the people belonging to different cultures by considering the issues and beliefs of particular culture and judging the individuals accordingly to provide most levelheaded and well composed justice. In 1829, Sir Robert Peel created the Metropolitan Police when he served as Home Secretary of England. According to Peel, the real key for policing is â€Å"the police are the people and the people are the police†. His principles can still be used in the present era as the prevention of crime should be the main idea in order to maintain a peaceful environment all over the state. The public approval could also be used like his principles as in case of diverse society, it is necessary for police to understand the different cultures that make up the communities that they patrol. This can be accomplished through multi-cultural training and education so that there is no problem in tackling the issues that involved people from different cultural background.

Stone Hedge essays

Stone Hedge essays Stone Hedge is a very complicated structure witch is located in England. Stone Hedge has many myths, legends, and questions surrounding its uses and origin. In this report it goes over the probabilities for the uses of Stone Hedge. Also it gives reasons why or why not it could have been used for that reason. Plus it gives a brief history about when and who built it. Stone Hedge is an elaborate circular formation mainly large blue stone and tertiary sandstone. It is located about eight miles north of Sabsbury, Witshire witch is in England. The outer ring of fifty-six stone holes is known as the Aubrey holes. These rings have holes were stones once where but have disappeared. "Each hole is about four feet deep and about six feet in diameter. These stones and the Heel stone where constructed around 1800b.c. in the Late Neolithic period." "Excavations between 1940 and 1961 suggested that Stonehenge was not built all at once but in three stages. These are Stonehenge I, II, and III. The third is broken down into three parts these are IIIa, IIIb, and IIIc." The first stones put into place where the Aubery stone and the Heel stone. Also built with these was a large mound of dirt around the out side of the Aubery stones. This circle has a diameter of three hundred twenty feet. It has one opening of thirty-five feet wide in the northeas t side facing the Heel stone. There are many different ideas as to why Stone Hendge was constructed, such as a solar temple, a lunar observatory, a place of healing and others witch is not based on scientific evidence such as a landing place for alien space craft. There have been many different excavations trying to solve the mystery about Stone Hendge. Some of the biggest questions are why and how di ...

Free Essays on Olvera Street

Named after the first county judge, Agustin Olvera, in 1877. Converted to a colorful Mexican market place in 1930 by Mrs. Christine Sterling, it is also the setting for holiday celebrations and Mexican style dancing and music. Historically Olvera Street started out as a short lane called Wine Street. In 1877, the street was extended and its name changed to Olvera Street. In honor of Agustin Olvera who owned a home at the end of the street across from the plaza. Several historic buildings line the street. This includes the Avila Adobe, built around 1818 by a former mayor, Francisco Avila, the Pelanconi House, oldest brick house in the city, dating from 1855, and the Sepulveda House built in 1887 as an Eastlike Victorian business and residential building. By 1903 the street had considerably declined and a large and noisy substation was built next to the Avila Adobe to provide power for the city's electric street cars. The Italian Hall, a center for Italian organizations, was constructed in 1907 at the north end of Olvera Street. Across the street the Italian Winery expanded its building in 1914, When Christine Sterling walked through the Plaza and Olvera street in 1926, she was shocked by the dilapidated condition of the oldest part of the city and started a campaign to save it. With funding provided by six influential men and publicity from the Los Angeles Times, She started a corporation to revitalize Olvera Street. Descendants of the Avila family allowed her to renovate the Adobe. With enormous effort she solicited money, materials and labor to accomplish the repairs. The City Council closed Olvera Street to vehicle traffic in 1929. Unusual help received by Mrs. Sterling included engineers from the city, Department of Water and Power who drew up plans to grade the street and the Sheriffs Department who provided prisoners to do the labor. To show where the original Zanja Madre (or Mother Ditch) had brought water to ... Free Essays on Olvera Street Free Essays on Olvera Street Named after the first county judge, Agustin Olvera, in 1877. Converted to a colorful Mexican market place in 1930 by Mrs. Christine Sterling, it is also the setting for holiday celebrations and Mexican style dancing and music. Historically Olvera Street started out as a short lane called Wine Street. In 1877, the street was extended and its name changed to Olvera Street. In honor of Agustin Olvera who owned a home at the end of the street across from the plaza. Several historic buildings line the street. This includes the Avila Adobe, built around 1818 by a former mayor, Francisco Avila, the Pelanconi House, oldest brick house in the city, dating from 1855, and the Sepulveda House built in 1887 as an Eastlike Victorian business and residential building. By 1903 the street had considerably declined and a large and noisy substation was built next to the Avila Adobe to provide power for the city's electric street cars. The Italian Hall, a center for Italian organizations, was constructed in 1907 at the north end of Olvera Street. Across the street the Italian Winery expanded its building in 1914, When Christine Sterling walked through the Plaza and Olvera street in 1926, she was shocked by the dilapidated condition of the oldest part of the city and started a campaign to save it. With funding provided by six influential men and publicity from the Los Angeles Times, She started a corporation to revitalize Olvera Street. Descendants of the Avila family allowed her to renovate the Adobe. With enormous effort she solicited money, materials and labor to accomplish the repairs. The City Council closed Olvera Street to vehicle traffic in 1929. Unusual help received by Mrs. Sterling included engineers from the city, Department of Water and Power who drew up plans to grade the street and the Sheriffs Department who provided prisoners to do the labor. To show where the original Zanja Madre (or Mother Ditch) had brought water to ...

Devolution and the legislation policies enacted by Obamas and Bush Essay

Devolution and the legislation policies enacted by Obamas and Bush administration that increased the federal government powers - Essay Example Nixon’s role The idea of devolution in the USA can be traced back to as far as Richard Nixon’s New Federalism. Immediately Nixon came into power, a notable shift towards devolution intensified. He broke the tradition in The USA by shifting federal programs from categorical grants to block grants. The first shift was the Comprehensive Employments training act of 1973 (Patterson 43). The community development block grants (CDBG) in 1974 followed the Act. In this way, Nixon’s contribution to devolution comprised of the federal government delegating some control without suspending its financial responsibilities. Reagan’s role Some of the moves by Nixon came to an end when Reagan came into power. However, some programs remained, however, in more devolution manner. Funding and control at the local level emerged. As the closure of general revenue sharing indicated, the Reagan administration continued the progressive change toward pure devolution (Patterson 39). Reagan’s twist on New Federalism focussed control and fundraising of home programs at the state and local level. The idea was to reduce the size of the federal government in the face of a budgetary deficits level. Additionally, Reagan’s new initiatives were many. As funding from general revenue sharing came to an end, laws produced by the federal government continued, establishing many situations where state and local governments were needed to implement policies without the funding to do so.

Characterization Essay Example | Topics and Well Written Essays - 750 words

Characterization - Essay Example It relates the story of a younger son who prematurely demands his share of his inheritance from his father, squanders it in a distant land, and is reduced to abject poverty and starvation. He returns home to be warmly received be his father and be showered with affection and attention, to the resentment of his elder brother, who has dutifully remained at home all this while. The parable of The Prodigal Son uses characterization to draw clear parallels between the younger son and sinners, the elder son and the Pharisees and the father and God. The younger son represents sinners and, more particularly, the publicans of Biblical times. The publicans were tax collectors who were detested for their oppressive and extortionate tactics. The younger son exhibits the same greed for material wealth as the publicans, as he demands his share of the inheritance even before his father’s death. This is a form of extortion. Even when the younger son decides to return to his father, he is not motivated by genuine repentance or love for his father. His action is based on the coldly calculating decision to offer to be his father’s servant in return for food, as he realizes that his â€Å"father’s hired servants have bread enough and to spare† (15:17). It is hunger and the promise of food which bring him back. Like a publican, he is ruled by the selfish traits of self-preservation and the determination to extract what he needs through whatever means necessary – here by becoming one of his father’s h ired servants. He is still indulging in the manipulation of others to his own advantage. The character of the elder son undisputedly reflects the Pharisees who are accusing Jesus of favoring sinners and publicans. The elder sons’ attitude towards the return of his brother is redolent of the righteous indignation and the judgmental high ground taken by the Pharisees. Like the Pharisees, who are rigid and strict

The Internal Assessment Essay Example | Topics and Well Written Essays - 500 words

The Internal Assessment - Essay Example Service spending showed a modest rebound in the later parts of the year. The core inflation declined in the year 2013 to as low as almost full percentage point below the Board of Governors of Federal Reserve System’s long term target. The Board of Governors of Federal Reserve System’s long term target was at 2%. The bank also experienced an increase in US household net worth in the year 2013. There was an approximate growth of 12% in the home prices in the year 2013. However, signs of deceleration were seen in the final parts of the year. The treasury yield also experienced a rise over the course of the year despite the speculations that the Federal Reserve would adjust their pace of purchasing mortgage backed securities. Despite the fact that there was a federal government shutdown in the month of October, there was very minimal impact on the performance of the economy of the United States of America. the federal reserve made an announcement that it will reduce its security purchases in the year 2014. However, they had no intentions of raising the federal fund rates unless the employment rate had reaches the 6.5% threshold. Non-interest expense experienced a decrease from $2.9 billion to $69.2 billion. With relation to the project New BAC, which was first introduced during the third quarter of 2011, the bank continued to get cost saving in some noninterest expense categories (Adrien, Anderson, Garden, Lusthaus and MontalvaÃŒ n 89). This helped them in the process of streamlining their workforce. The bank expects the total savings from this project to get to $12 billion by the year 2015. $1.5 billion per quarter of the same has already been realized by the year 2014. The bank’s effective tax rate for 2013 was driven by their recurring tax preference items and by some tax benefits relating to non-U.S. operations, including additional tax benefits from the 2012 non- U.S. restructurings. These benefits were partially offset by the $1.1 billion

New System Proposal Essay Example for Free

New System Proposal Essay I feel that a business requirement would drive the projects creation and use because this will help the company, business, or organization deliver to provide value. There are many ways such has products, systems, software, and processes are the ways how to deliver or meet the business requirement. First you would need to set some goals for the business, company, or organization these needs need to be visualiable to the eye. So everyone can see them. Secondly you would need to come up with some proposals on how the company, business, or organization will meet the goal that they have set. You and the team should set an agenda to work on so you and the team can have the proper documentation for the goals that you have made for the business, company, or organization. Always notify the proper people about the goals that you set , that way no one can say that they did not know about the goals.Always leave room for feedback from others in your requirements and a flowchart that will be good to have to present along with the requirements, People get a better understanding of what is being said if they have something to look at, this will show what is expected and what have been achieve. But always keep in mind that different projects requirement call for different requirements example small projects are usually simple and easy to create, large projects may need extra care and mastery to be able to present a quality requirement.There are four prerequisites the first is the project charter and second is the current environment assessment which should include a start and end p oint, level two and three process functions, define areas of rework and non value added steps, cycle time capacity and rework information for each process step as available and baseline for each CTO for the current environment. Third is the measure phrase the the current measures that includes a definition of how the product services characteric is to be quantified target/nominal is the aim of the services specification limits is what the customer will allow in the delivery of services or product of service. Allowable defect rate is how often a service or product will be produce for a business, company, or organazation. Fourth is the target environment assessment that has the following categories people, systems, systems/people and fishbone. The business requirement can be a success or a failure for your business, company, or organization that depends on how work to succeed with the goals that you made in order for your business, company, or organization . Who makes goals and not strive for success. Reference en.wikipedia.org/wiki/ Business-requirement. docs.oracle.com/cd/E19199-01/817-5759/bus-analysis.html.